The Vegas Local Spotlight Video Vault
Understanding EDDM and How to Use It the Right Way
If you’re a local business owner wondering whether postcards still work, this video breaks down EDDM (Every Door Direct Mail) and how to use it effectively. You’ll learn:
What EDDM is and how mailing by carrier route works
Why direct mail has become a blue-ocean channel for local businesses
How consistency and repetition impact results
What to look for when choosing routes and neighborhoods
Common mistakes to avoid when planning a campaign
EDDM works best as part of a consistent visibility strategy, not a one-off experiment. This video helps you understand how it works and how to manage a EDDM campaign.
The Four Ways Vegas Local Spotlight Sets Itself Apart
Most marketing methods blend together. More ads. More competition. More noise.
Vegas Local Spotlight was built differently...by design. You’ll see how it’s different in areas that actually matter:
No competing businesses: Your offer isn’t buried next to five others
Real reach into thousands of high-value homes: homeowners who can actually use your service
High-quality design and presentation: not generic templates or throwaway ads
A physical + digital ecosystem: pairing direct mail with the Vegas Local Spotlight app
These are the four ways Vegas Local Spotlight sets itself apart (with some nice background music).
The Anatomy of a Winning Offer
In this whiteboard breakdown, we walk through what an offer actually is, why most offers fail, and what separates a weak idea from a winning one that people say “yes” to quickly and confidently. This video covers:
What an offer really is (beyond price or discounts)
Why clarity beats cleverness every time
The hidden friction that quietly kills conversion
How strong offers reduce effort, risk, and decision fatigue
The core elements every winning offer shares
If you’ve ever felt like your business should be working better than it is, this is where to start.
The Real Cost of Doing Flyers Yourself (Most Businesses & Marketers Miss This)
Most businesses think flyers are cheap.
Print a few hundred.
Hand them out.
See what happens...
But what most people don’t calculate is the real cost.
The time, effort, wasted spend, and missed opportunities that quietly add up behind the scenes. This video breaks down what DIY flyers actually cost and how to avoid the most common mistakes.
